Case · Event marketing
Michigan Antique Festival
No website. No social. Twenty years later: 252,000 active users this year, up 739% from last year.
Aerial footage, Michigan Antique Festival.
The starting point
The show already existed. The internet did not. People found it by habit, paper, and word of mouth. That works until new dealers cannot find you and paid traffic has nowhere honest to land.
A rented agency could have bought ads for a season. They could not have stayed long enough to own the whole public side.
What the stack built
Everything the public sees. One shop.
- Marketing — ads, listings, social, the calendar, the story of a weekend show in Michigan, repeated until people know when to come
- The site — miantiquefestival.com, rebuilt so a paper-habit crowd could arrive online
- The map — map.miantiquefestival.com, the Treasure Map. Statewide shops, malls, and festival weekends. Not the internal booth layout.
- The video and the drone — Midland overview. Davisburg hyperlapse. If it is online, it came from this shop.
That is what twenty years of agency looks like when the founder still does the work.
The map and the aerials
The Treasure Map is a planning tool for the trip, not a booth grid for the field. The aerials are proof the same shop that writes the listing can also put the show on a screen.
Aerial footage, Michigan Antique Festival.
What the numbers say
- Starting footprint
- 0
- Active users this year
- 252k
- Versus Jan through Aug 2025
- +739%
- Facebook and Instagram
- 140k
Spring dealer counts are up 30% in Midland and 45% in Davisburg from 2024 to 2026.
Traffic is the easy number to post. Dealers coming back is the number that pays the show. The useful part is not either number. The useful part is that the same shop is still here to read both.